Public Relations Workshop

Wednesday April 6th | 7:30pm – 9:30pm

Public Relations Workshop

What Rock Stars & Porn Stars Know About Online Promotion that you don’t…But Need To!


Events at Mission Control are for members only | Become a member, it’s free and instant

Cost for Members & Allies: $20 | Advanced Tickets


Brought to you by Michael Brandvold and Christopher Buttner, these two marketing experts have designed online promotions, marketing and publicity programs for leading recording artists such as Kiss, U2, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Dream Theater, Orgy, Kid Rock, and Britney Spears, to iconic and AVN and XBiz Award-nominated adult entertainment companies such as Gamelink, Private, Vivid,, Playboy, Good Vibrations, The Exotic Erotic Ball, and others.

What you’ll learn:

• How do I demystify the ways and means to get abundant press coverage?
• How do I write an effective press release fast?
• How do I identify media outlets and opportunities?
• How does one develop newsworthy hooks?
• Where do I find, and how do I effectively communicate with, editors, journalists and reporters?
• How do I overcome fear of pitching myself and deal with rejection?
• How to write for best search engine returns.
• Your Website – Why you need one, how to build one and how to use it with Facebook and Twitter.
• Why you need a website and not just a profile.
• What you need to know when building a website.
• How to use your website with social networks.
• Real tips and tactics for your website and promoting yourself online.

~Presented By~

Christopher Buttner

Founded in 1994 by Christopher Buttner, is a SF Bay Area-based PR agency specializing in entertainment, technology, events and creative talent. represents many of the very best Indie to internationally-recognized and award-winning entertainers, composers and recording artists, national and regional concert tours and events, legendary recording studios and production companies, and some of the best-known consumer and commercial entertainment technology manufacturers and musical instrument brands in the world.

Michael Brandvold

Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael’s skills as a pioneering online marketing strategist to launch and manage all aspects of’s multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

Stay classy, Kids… this seminar is completely safe for work (okay, maybe NC-17-ish). It promises to be a lot of fun and will have you performing like a Porn Star and revered like a Rock Star by your peers in no time.

21+ with I.D. No alchohol will be served, but you’re welcomed to B.Y.O.B.